S[EDITION] ARTWORK MAY CONTAIN GRAPHIC IMAGES

We came across a very interesting new art website, www.seditionart.com, which offers limited edition contemporary art in digital format, for use only on displays such as mobile phones, tablets, computers and (internet) TVs.

The new website, called s[edition], launched last Thursday, and apparently by Friday morning, 18 people had already purchased the most expensive item – Damien Hirst’s For Heaven’s Sake. The piece, priced at £500, is a high definition video displaying one of the artist’s famous diamond-encrusted skulls.

Other famous names available on the service include conceptual artist Michael Craig-Martin, film-maker and photographer Wim Wenders and the US illustrator who created President Obama’s Hope poster, Shepard Fairey.

Each purchased item has its own Certificate of Authenticity, signed by the artist and s[edition]. The Certificate is proof of ownership, and contains your name, the date of purchase, the title of the work and the edition number. Purchasers store their copy of the artwork in an online “vault”, which is accessible from connected devices such as iPads and internet-enabled televisions. The comments on the website suggest that, once editions are sold out, you will be able to sell your works to other collectors through an internal s[edition] marketplace.

Works will be created in limited runs of between 2,000 and 10,000 and will cost between £5 and £500. Robert Norton, the co-founder of the s [edition] project, said it made “contemporary art accessible to a whole new world of collectors at prices most people can now afford”.

s[edition]’s website furthermore states:

We sell art by the world’s leading contemporary artists. Please note that some of this artwork may contain graphic images and very strong language. You should not view them unless you are 18 years of age or over, and open minded.

Of course we are open minded… this sounds like an exciting and promising new marketplace for art, but also a possible target for digital art pirates. It will be interesting to see if s[edition] is able to maintain their artists’ copyrights on the long run.